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82% of adults would choose better sleep over luxuries and lifechanging experiences

Research reveals huge appetite for improved sleep from the majority of UK adults

Abingdon, 22 October 2020 – The majority of UK adults would choose to improve their sleep over having a luxury or lifechanging experience according to new research from Cambridge Sleep Sciences.

The study finds 82% of respondents would rather sleep well every night for a year than a range of different options, including having lunch with the Queen, meeting their favourite celebrity, having social media for a year and even having sex with their partner every night for a year.  

Adults in the UK would choose a year of sleeping well over:

  • Having lunch with the Queen (42%)
  • Meeting their favourite celebrity (37%)
  • Having social media for a year (33%)
  • Using their favourite streaming service for a year (31%)
  • Having their bar bill paid for the year (26%)
  • Sex with their partner every night for a year (25%)
  • Having someone babysit their kids every Friday night for a year (24%)
  • Having their dream wedding (24%)
  • Free petrol for a year (20%)
  • A return plane ticket to anywhere in the world (19%)
  • Traveling the world for a year (17%)

Sleep is also considered more important for some than reducing financial burdens, with respondents opting for improved sleep over financial benefits such as having their mortgage paid for a year (20%), getting a pay rise (14%), or having all their debts paid off (14%).

“These findings reveal a widespread appetite for good quality sleep. Sleep is essential to our wellbeing, so it’s positive to see many recognising the value of sleep over other luxuries. However, the challenge for many is maintaining a regular healthy sleep pattern,” says Dr. Chris Dickson, Executive Chairman, Cambridge Sleep Sciences.

The survey also found lack of sleep or poor quality sleep has negatively impacted the nation’s behaviours. Over a third (34%) have snapped at friends or colleagues, nearly a third (31%) have cried for no reason or made a bad decision (30%) and over a fifth (22%) have called in sick for work.

Over a quarter also admit to making poor lifestyle choices as a result of lack of sleep or poor quality sleep, such as cancelling plans to exercise (27%), choosing to binge eat (25%), or bailing on friends or family (21%). Worryingly, 19% admitted to suffering from mental health issues, 8% have had an accident and 5% have fallen asleep at the wheel.

“Poor quality sleep can impact every factor of our lives, from our mental and physical health, to our relationships and careers. The more we experience lack of or fragmented sleep, the more likely we are to experience long term issues. Fortunately, by understanding the science behind a good night’s sleep, we have been able to develop a product that can re-train the brain to revert to its natural sleep patterns,” concludes Dr. Chris Dickson, Executive Chairman, Cambridge Sleep Sciences.

Following a decade of research and development, Cambridge Sleep Sciences has launched SleepHub®, a science-powered product that uses beats and pulses to re-train the brain to revert to natural sleep cycles. The product offers four customisable sleep modes to help improve quality of life for people who want to sleep more soundly and those suffering from sleeplessness and sleep-related issues and comes with a 60-day moneyback guarantee.

SleepHub® is the company’s first product and is now available to order from